This book covers the major fundamentals of and the latest research on next-generation spatio-temporal recommendation systems in social media. It begins by describing the emerging characteristics of social media in the era of mobile internet, and explores the limitations to be found in current recommender techniques. The book subsequently presents a series of latent-class user models to simulate users' behaviors in decision-making processes, which effectively overcome the challenges arising from temporal dynamics of users' behaviors, user interest drift over geographical regions, data...