Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the Second Screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience.
This book analyses these new patterns of audience behaviour within the framework...
Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to t...
