If you buy the typical book about advertising, or take advice from the average sales manager or ad agency, you will likely end up thoroughly and totally broke Discover "The 9 Great Lies of Digital Marketing" and avoid the major pitfalls most business owners make. Part two of this book contains an invaluable resource called, "52 Ways to Get More Customers." There simply isn't a more comprehensive business & marketing book available on the market today.
If you buy the typical book about advertising, or take advice from the average sales manager or ad agency, you will likely end up thoroughly and total...