When consumers adopt imported products, they may rely on a different adoption process than they do when adopting domestic products, primarily because imported products are developed under different positioning strategies in foreign markets that have different levels of development. Several factors influence the adoption process of imported products. The main goals of this book are 1) explaining consumers' purchase intention for imported products, 2) examining the process consumers engage in when adopting imported products, and 3) determining how market context (developed vs. emerging)...
When consumers adopt imported products, they may rely on a different adoption process than they do when adopting domestic products, primarily because ...
