Understanding the concept of branding is the key to developing a unique and sustainable brand. Effectively communicating your brand to your target audience builds a trusting and loyal relationship between you and your audience. Congratulations It's a Brand: An entrepreneur's guide to developing the brand, finding the audience, and increasing visibility provides comprehensive and proven concepts that guide you on the journey from your brand's vision to its reality. This book is designed to simplify complex public relations, branding, and marketing strategies in a way that is understandable,...