This book examines how the UK and US editions of Cosmopolitan Magazine differ in their framing of 'health and fitness' articles within their separate editions. The study spans across one years' worth of editions in 2014, and analyses 175 articles comparatively using a frame analysis method. Eleven original frames were created for the purpose of this investigation. One third of these frames were influenced by academic research with a particular focus on feminist ideologies about women's magazines and female representations. The other two thirds were created as manifestations occurred in the...