If you are looking for a book with faddish gimmicks that don't work or "easy answers," then look elsewhere.

Instead, this book provides forty chapters of research-based tips and tricks to help you make lasting, "long-term" lifestyle changes, to look and feel better.

This book, from the authors of "Be Popular Now: How Any Man Can Become Confident, Attractive, And Successful (And Have Fun Doing It)" and "Say It Like You Mean It: How To Use Affirmations And Declarations To Create The Life You Want," not only explores the science of weight loss, but the authors translate the science into...