Municipal leaders in the United States face difficult decisions when prioritizing non-mandated civic projects for funding, especially when operating budgets are restricted. This phenomenological study investigated municipal leaders decision-making processes using a conceptual framework based on three theories. It specifically explored personal and organizational decision-making processes related to the prioritization and funding of non-mandated civic projects. Thematic analysis identified expert opinions, the time and cost to complete a project, the perceived value relative to expense, and...