B2B marketing is facing a multitude of challenges. Fast moving digital trends and a wealth of new technologies and channels, mean that customers have the ability to seize control of the buying process more completely than ever before. Marketers are often left scrambling to keep up, but B2B Marketing Strategy shows readers how to remain ahead of the curve and focus on what truly matters - the customer - in order to achieve true competitive advantage in today's multi-channelled marketing realm.

Written by an internationally recognised and award winning senior marketing...