International economic and business environment have experienced rapid increase of the dynamic of its development, a situation which was further supported with the technological innovation spike in the 1990s. The global economy entered an especially deepening face in its globalization process with the process of market deregulation and global liberalization which was developing as a result of the establishment of the IMF, World Bank and the General Agreement on Tariffs and Trade (later WTO). International business entered the Western Balkan economies by acquiring domestic assets, with the...