Mobile diffusion in developing countries has been phenomenal in comparison to any other technological devices. This has spurred a lot of studies on consumers adoption and usage. Mobile phone usage is on the increase in both developed and developing countries (Head & Ziolkowski, 2012). Today, the cost of buying a mobile phone has declined and this has enabled quite a number of people to gain access to their own phones (Chong, Ooi, Lin & Bao, 2012). Studies have shown that the number of individuals accessing the internet through their mobile phones now is getting closer to those accessing the...