Mobile diffusion in developing countries has been phenomenal in comparison to any other technological devices. This has spurred a lot of studies on consumers adoption and usage. Mobile phone usage is on the increase in both developed and developing countries (Head & Ziolkowski, 2012). Today, the cost of buying a mobile phone has declined and this has enabled quite a number of people to gain access to their own phones (Chong, Ooi, Lin & Bao, 2012). Studies have shown that the number of individuals accessing the internet through their mobile phones now is getting closer to those accessing the...
Mobile diffusion in developing countries has been phenomenal in comparison to any other technological devices. This has spurred a lot of studies on co...