The Marketer's Concise Guide to CRO covers tools, tactics and techniques to use Conversion Rate Optimization (CRO) to gather more qualified leads for your sales team.

Intended both for career marketers and students of marketing, the Guide reviews a variety of A/B testing and related online tools with a number of resources compared. CRO tips are given. Success formulas are covered. Three exercises are presented to help readers learn to set measurable goals and brainstorm smart tests you can use right away to increase your marketing conversion results. Need to school your corporate team...