The book is focusing on the main problem that sales people are facing which is closing the sale. You will not find things like "meaning of sales" since the book is for sales people who faced the problem of letting potential customers leaving their workplace without buying or showing that they will come back.
2) Practical book, practise one technique after another
The book is arranged in a way that it shows how a customer raise objections which most of the time makes sales people lose hope and let them go. Then the book shows how to...
1) Focuses on the right problem
The book is focusing on the main problem that sales people are facing which is closing the sale. You will no...
