This book holds the answers to apps and mobile marketing. It shows the need for businesses to implement a rock solid mobile strategy to drive sales with mobile. Here are just a few key features you will uncover: Learning how to maximize your ROI while minimizing the threat of loss Learning the secrets of engaging customers and how customer retention works with mobile apps How marketing research and surveys 1 on 1 work on Smartphones and tablets Secrets of the pros to getting traffic & downloads Implementing a successful local mobile strategy that works no matter where you live in the world...