3 Beyond the Style Manual Guides Hook, Tagline, and Sinker, by Kris James Hook, Tagline, and Sinker is a guide for anyone who wants to learn how to write concise, targeted, catchy book descriptions. Potential readers' first introduction to your writing occurs when they experience your book description. Making that short pitch shine is critical to the success of your book, no matter where you market, share, or shelve it. Hook, Tagline, and Sinker will teach you some great techniques, give some tips and tricks, and explain pitfalls to avoid. The most in-depth, accurate, and detailed description...