The last decade the phenomenon of transmedia storytelling gained more attention in the academic sphere and transmedia projects increased. This research focuses on the contemporary status of transmedia storytelling within the Dutch television industry and its potential for future's entertainment. The qualitative analyses of the Dutch transmedia projects In Therapie, Wie Is De Mol?, Goede Tijden, Slechte Tijden and Collapsus show that these projects cannot measure up to all features of Henry Jenkins' definition of transmedia storytelling, but however are successful in their own right. The dual...