"Should news reporters express political opinions on their personal Twitter accounts? Are advertisements that look like news deceptive or simply creative? How much public relations "spin" is appropriate when communicating during an environmental crisis?
Media Ethics Today: Issues, Analysis, Solutions charts a thoughtful path through increasingly complex ethical issues faced by today's journalism, advertising, and public relations practitioners. The book lays a foundation for ethical decision making in mass media by focusing on fundamental values and examining their application to...