The book examines the owner-managers' perception and assessment of disaster risk impact on micro and small enterprises (MSEs) ' sustainability in rural- urban set up of a developing economy in Africa. It notes that entrepreneurial traits greatly influence risk decisions by micro and small entrepreneurs across gender. However, four cluster traits found outstanding were commitment, determination and perseverance; drive to achieve/succeed; calculated risk taking and risk seeking together with self-confidence & optimism. Further, it notes that demographic characteristics that significantly...
The book examines the owner-managers' perception and assessment of disaster risk impact on micro and small enterprises (MSEs) ' sustainability in rura...