Next to water tea is the most popular non-alcoholic beverage. In the world tea market black tea occupies the majority part & in Bangladesh about 99%. The most important features of black tea manufacture involve different operations like-plucking and handling of green leaves, withering, processing (CTC), Fermentation, drying, sorting and packing. Any physical damage to plucked leaves, i.e. distortion or overheating will instantly initiate chemical reactions which may impair the quality of the made tea. Withering plays a major role particularly in CTC manufacturing contributing significantly to...

Duncan Brothers (Bangladesh) Ltd. is known as the leading tea producer of the country since its commencement in 1858. During last more then 150 years, it has hold of 16 tea gardens producing 12M Kg of Tea per annum about 20% of the countrys Tea production and 13 tea garden produces significant amount of rubber which is about 800 metric ton per annum. Form the study it observed- Strong Brand Image, Quality Product, Competitive Price & Social Welfare as the Duncans organizational strength and Weak Marketing Effort. No feedback from bottom level employees, less emphasis on advertising are found...