How has a group conceived as a short-lived commodity outlived many more 'real' bands by nearly fifty years? Why are The Monkees still important, and what does this tell us about their music, their TV show, and our understanding of popular culture today?

Despite being built in Hollywood, and not necessarily to last, that is precisely what their music, TV, and cinematic output has done. They in many ways unique--as the first 'made for TV' band, their success introduced methods of marketing pop that have since become standard industry practice; their 'big screen' use of film and images...