There was much continuity in Hellenistic religion: the Greek gods continued to be worshipped, and the same rites were practiced as before. Change came from the addition of new religions from other countries, including the Egyptian deities Isis and Serapis, and the Syrian Gods of Atargatis and of Hadad, which provided a new outlet for people seeking fulfillment in both the present life and the afterlife. The worship of Hellenistic rulers was also a feature of this period, most notably in Egypt, where the Ptolemies adopted earlier pharaonic practice, and established themselves as god-kings....