The essential step by step guide to starting or growing a new business. Starting with the essential of clarifying the business idea, progressing onto different types of markets, target audiences, the reasons why people buy, examining the product or service benefits and finding the right solutions. How to get the marketing mix right, what is your unique selling proposition and the importance of the service ingredients. Key hints and tips for effective social media marketing and exploiting internet marketing. Creating financial forecasting models through cash flow, profit and loss statements...