Advertising as a major communication tool, is highly pervasive and reaches people through various mass media vehicles. In this era of consumerism and competition, advertising has gained profound recognition and importance and has grown tremendously both qualitatively and quantitatively. Advertising being the most visible part of business in general and marketing in particular has been praised but also criticized by people associated with business and non-business fields. Many facets of advertising are being discussed quite often and people hold different opinions and attitudes towards them....