Does your brand stand out? Does it captivate? Does it stay in the minds of consumers? The Brand Map --a proven method for building brands--teaches professionals and entrepreneurs how to find and captivate customers. Hundreds of companies, organizations and individuals have used The Brand Map to stand out among a wide variety of audiences. Starting with basic internal and external info-gathering, the Brand Mapping process takes the reader from the building blocks of branding through a complete discovery of a brand's image, reputation and spirit. From there, the book touches on how to transform...