Why don't investors follow the obvious rule of "Buy Low, Sell High"? How can so many investors be wrong at the same time? Why are even experts and professional investors prone to being wrong? The simple answer may be in our heads. In his book, Les Szarka reveals why in stressful times, our subconscious can hijack our investment decisions-leaving us wondering, "What in the world was I thinking"? Using engaging anecdotes, Money Brain walks us through the fascinating world of the investor's subconscious mind, and how we can fall victim to its many traps. Szarka explains how our "duel system"...
Why don't investors follow the obvious rule of "Buy Low, Sell High"? How can so many investors be wrong at the same time? Why are even experts and pro...