Malcolm Tully, the sensitive young owner of a pastry shop in suburban Chicago, only wanted an open-mike night, not a spiritual movement. But when his shop hosts a Saturday night discussion group, he finds an audience hungry to learn life's meaning and ready to pay for it. Seduced by his scheming pastry chef, Carlos, Malcolm becomes reluctant leader of a cult-like business enterprise that Carlos thinks will make them rich. Malcolm's diary chronicles their transformation as the outlandish venture grows beyond their wildest dreams. His initial panic turns to pride as he gains confidence, but...