The book the natural food industry can't afford to let you read.

Deconstructing numerous fallacious claims from NYT's best-selling author Vani Hari a.k.a. The Food Babe, this book describes in detail just how effective the right words are if you have a panacea to sell and a pretty face to help sell it.

Researched and written by a dedicated international team of pro-science authors and firmly rooted in facts, science and logic, The Fear Babe places many of Vani Hari's claims under a microscope - shining a light into the dark corners to demonstrate the lack of scientific...