Master's Thesis from the year 2015 in the subject Business economics - Company formation, Business Plans, grade: A, Novancia Business School Paris, language: English, abstract: This following report investigates the decision-making process of Swiss start-ups during their selection of an incubator in Zurich. It explores the ways start-ups decide on an incubator, which allows introducing a model for this matter. Thus, this study is motivated by the following research question: 'What is the decision-making process of start-ups when selecting an incubator in Switzerland'? Previous literature...