This Book is a product of many years of research and inquiry into how best the teaching, administration, comprehension and application of public relations and corporate communication could be taught in the universities and tertiary level colleges. It offers deep insights and practical scenarios to those who seek ways of understanding new PR and communication approaches in the academic as well as the corporate worlds.The book carries the reader step-by-step through the various elements of effective corporate communication management and governance. It carters for the academic and research...