TRAPPED. Many therapists and other medical professionals feel caught in the new reality of declining referrals from traditional sources and reduced co-pays. What are the options in the new healthcare economy? In On Fire: Ignite Your Passion with a Cash Therapy Practice, Paul Potter, PT, provides an honest discussion and practical direction to help providers chart a new course. The book includes a candid evaluation of the changing environment and the alternatives available for the future. He discusses direct access to clients and what newly empowered healthcare consumers expect, and are...