The e-Choupal has applied information and Communication technology to the advantage of India's small, marginal and resource-poor farmers who have hitherto operated and transacted in unorganized markets. It gives farmers more control over their choices a higher profit margin on their crops and access to information that improves their productivity. By providing a more transparent process and empowering local people as key nodes in the system ITC increases trust and fairness. The increase efficiency and potential for improving crop quality contributing to making Indian agriculture more...