Corporate drop-off catering accounts for approximately 25% of the $9 billion a year catering industry, yet it remains an under-tapped market segment. If you are looking for ways to generate a new revenue stream or boost your bottom line, corporate drop-off catering is your ticket. Lessons Learned From Our Mistakes contains about fifty real-life screw-ups, ill-conceived game plans, and wrong decisions (that felt right at the time), during three decades in the catering battlefield. Most importantly, it shares the lessons learned from these experiences, and offers strategies that you can apply...