"Expiration Date." "Sell By Date." "Use By Date." "Best By Date." These are all ways of stating when a food item will go bad. But why are there different terms for the same thing? What does each of them really mean?

The terminology used to sell food can be very confusing, yet it's vitally important to understand because it directly affects your health and your family's.

In contrast to the tricks and ploys used throughout the food industry to sell products, "Transparent Food Marketing" is a straightforward, easy-to-use reference guide to terms and labels that will help you become a...