Congratulations. You've finished your book Go you. Now you're ready to hit 'publish' and wait for the millions to roll in, a al "50 Shades of Grey..." what's that you hear? Crickets? Doh

Writing your story is the easy part, publishing, launching and getting in front of your readers, your raving fans, that's the part that is tricky if you're not sure how to go about it.

Engaging with your readers takes a bit of finesse, a sprinkle of magic and a lot of know-how and can-do mindset shifting. Figure that stuff out, and you're singing in the...