In todays competitive environment delivering high quality service is the key for sustainable competitive advantage. Customers satisfaction does have a positive effect on an organizations profitability. The development and improvement of service quality in banking services is a concern of society from year to year. This can be seen increasing competition in service quality in banking. Quality of care is a top priority in creating customer satisfaction. The bank managers should consider which dimensions of the service quality is most important and has to evaluate the level of its service...
In todays competitive environment delivering high quality service is the key for sustainable competitive advantage. Customers satisfaction does have a...