Female entrepreneurship is a socially constructed phenomenon and is strongly associated with media. Discourse transmitted in news media depicts values and behaviors of female entrepreneurs that are socially desirable. By employing a framing concept, it enables to recognize how news media present news stories of female entrepreneurship. Moreover, it indicates how it may affect public opinion and womens intentions to undertake entrepreneurial activities. In this book, it is examined by whom and how the notion of female entrepreneurship is presented in the United States public sphere after the...