Despite the continuous rise in retail e-commerce sales, many online retailing environments using e-commerce solutions fail to meet their profit goals. The e-commerce revolution creates a highly competitive marketplace that companies have to work hard in order to sustain their existence in a market where consumers have many options for purchasing a product or service. Firms long-term profitability in a competitive marketplace depends on their capability to attract and keep loyal consumers. To these firms, understanding the impact of online shopping motivational factors will enable them to...