The quality of customer service has been found to a critical differentiating factor for service Companies. Customers are becoming more sophisticated in their requirements and are increasingly demanding higher standards of services.Many service Companies have woken up to the need of improving customer services to compete in todays highly competitive service environment in-order to attract and keep their customers satisfied. This book is based on study of consumer perception.The objective of the study was to investigate consumers expectations and perceptions of service quality offered by KPLC...
The quality of customer service has been found to a critical differentiating factor for service Companies. Customers are becoming more sophisticated i...