5 Top Reasons PR Is Important is written to have a concise understanding of what "Public Relations" truly is to our society. Being that technology has taken over it takes away from the face to face interactions. Building relationships is essential in today society. People have to know that they can trust your "Brand." PR is building timeless relationships with people. Whether it is having coffee with the owner of the book store, shaking someone hands and making eye contact, or by far my favorite a long conversation with a national media outlet. The Icing on the cake about PR is learning to...