Nationally recognized Strength and Conditioning Coach Ron McKeefery teaches you exactly how to become your own CEO Strength Coach. Coach McKeefery has served at both the Professional and Collegiate level. He is published in numerous industry publications and is a highly sought after speaker. This book not only tells Ron's story; it teaches you how to avoid the mistakes he has made and leads you through the trials he faced prior to being honored as a Master Strength and Conditioning Coach and named Under Armour Collegiate Strength and Conditioning Coach of the Year. You will learn to become a...