Classic Grounded Theory: Applications With Qualitative and Quantitative Data provides practical "how to" guidance for doing grounded theory (GT) using the classic approach articulated by Barney Glaser. The authors emphasize th

This book is an invaluable guide to using grounded theory (GT) effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in students' own research project.