Strategy is the backbone of any business enterprise, there are cases of Pakistani businesses where they have been very vulnerable to competition and other external forces despite of all the financial and technical resources. This study evaluates the impact of strategy formulation and implementation on Pakistani firms growth. This study tried to find out the reason why Pakistani business are not "Built to last". It is found that sustainable growth is highly dependent on firms ability to formulate and implement strategy. It was also found that strategy formulation has more influence over...