Document from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Wawasan Open University (Business Studies), course: MBA, language: English, abstract: This research methods report was written in response to a tutor marked assignment. Part A of the assignment deals with two case studies from the areas of health care (Magriet & Berndt 2011: "The effect of changes in servicescape and service quality perceptions in a maternity unit") and change management (Hatum, Pettigrew & Michelini 2010: "Building organizational...
Document from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Wawasan Open U...
