This very practical tool kit is a must for all small business owners and sales professionals. Written as a story, it follows new sales recruit Todd on his journey to understand this simple sales methodology and language. Along the way he discovers the 7 Universal Laws, which underpin all sales success. This practical book shows you how to: 1. Increase your sales results by 30% in just 90 days 2. Achieve improved sales and profits in less time and with less stress 3. Apply a proven sales effectiveness system guaranteed to improve your results 4. Apply the laws that ensure your sales revenue...