Evidence shows that information and communication technologies (ICT), especially mobile telecommunications services, can lead to sustained economic growth and human development. Mobile technologies are increasingly used as a transformational tool to foster economic growth, accelerate knowledge transfer, develop local capacities, raise productivity, and alleviate poverty in a variety of sectors. In that respect, in the last decade, ICT development has become a key strategic area for policy engagement in emerging economies. To support policy-makers and marketing practitioners in designing...