Culture change in four steps!This extraordinary and well-illustrated book offers you valuable insights and tools for the four iterative phases of cultural change. It serves as a reference and shows you how large-scale change happens through viral change.It offers valuable insights and combines important findings from applied psychology, case studies and practical instructions for action with valuable insights from behavioral economics and neuroscience.ContentsConcrete tools for the four iterative phases of cultural changePractical case studies from the corporate world, including digital...