Das Buch erklart zuerst das Besondere der Finanzkommunikation, ortet dann am Beispiel der Aktienanalyse notorische Schwachstellen in Kommunikationsflussen und Schreibprozessen einer groen Schweizer Bank und schafft schlielich Abhilfe mit scharfen Analysen und nachvollziehbaren Handlungsanleitungen.

This open access book identifies and analyses problems of text production in finance from three complementary perspectives: problem identification, problem analysis, and problem solution. By doing so, it explains why solving these problems in transdisciplinary collaboration benefits theory, practice, and society at large. Drawing on 25 years of ethnographic research, roughly 2100 text products, and more than 190 interviews with different stakeholders, it develops and evaluates measures to improve the communicative potential of financial texts and thereby make them accessible to professionals....

This open access book identifies and analyses problems of text production in finance from three complementary perspectives: problem identification, problem analysis, and problem solution. By doing so, it explains why solving these problems in transdisciplinary collaboration benefits theory, practice, and society at large. Drawing on 25 years of ethnographic research, roughly 2100 text products, and more than 190 interviews with different stakeholders, it develops and evaluates measures to improve the communicative potential of financial texts and thereby make them accessible to professionals....