Who Else Wants Their Advertising To Bring Customers NOW? Speaker and best selling small business marketing author, J. Wayne Story, breaks many of the advertising norms taught to small business owners by media sales people. Most small business owners see themselves as in the plumbing business, restaurant business, insurance business, auto repair business, dentist office business, or whatever business they have. But the truth. . .as business owners, our primary role is to get prospects to buy what we sell. That primary role is marketing. But most business owners have been given the wrong...