The Chase is a business novel, which is based on a real case study. Its intended audience included the general public, management and administrators, students and teachers in business and engineering schools, and consultant practitioner. This book is unique because it targets the product development aspect of the product productions process. Almost every book written in similar topics concentrate on the manufacturing end of the process. That happens because manufacturing is tangible and visible, while engineering is intan gible and invisible. However, the fact remains that 85 percent of the...