Research Paper (undergraduate) from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: B, Robert Gordon University Aberdeen, course: MSc International Business, language: English, abstract: An organization today regardless of its size is faced with the challenge of adaptability with the external and internal environment. Changes in an organization may sometimes be beneficial or have adverse affects on the growth in terms of profits and losses. In today's volatile business environment, one of the key aspects is measuring the performance of the...